Strategic alliance between Ovotrack and SANOVO

Strategic alliance between Ovotrack and SANOVO

Press Realease Sanovo - OvotrackCampaign Picture - Press Release - Ovotrack-SANOVO

SANOVO TECHNOLOGY GROUP recently decided and agreed with the management of Ovotrack on a strategic investment in Ovotrack Holding BV, global supplier of traceability and inventory management solutions for egg grading centers, processing plants and hatcheries. Ovotrack will continue to operate independently and Job Beekhuis will remain as CEO for both Ovotrack BV and Hatchtrack BV.

The first Ovotrack solution for traceability, labelling and inventory management was developed 20 years ago in the egg grading center of the Beekhuis family. Since then, Ovotrack solutions have been installed at more than 100 egg grading centers, egg processing plants and hatcheries around the world.

Job Beekhuis: “The market has changed and become mature in the last decade. Traceability and inventory management are now crucial requirements for the egg and poultry sector. And we need a strategic partner to help us to accelerate our growth, so that we can keep servicing this growing market. We have been working together with SANOVO for a long time and we are very happy to strengthen our position with this partnership”.

Michael Midskov, CEO of SANOVO TECHNOLOGY GROUP: “Our customers are asking for more automation, traceability and increased software and equipment integration in their processing plants. Our customers want to be able to monitor every single step in their process, real-time and wherever they are – from the farm/layers to the final customer. Collecting of Big Data from all stages of the supply chain in the egg industry is important for learning and optimizing our machinery, equipment and the entire value chain for the benefit of our customers. Big Data and digitalization combined with our machines and equipment is of strategic importance for SANOVO TECHNOLOGY GROUP and the intensified cooperation with Ovotrack fits perfectly into that strategy”.

Michael Behrendsen, CCO of SANOVO TECHNOLOGY GROUP adds: “Ovotrack is well known and highly appreciated by their customers. The in-depth knowledge of the egg industry, the passion for eggs and the flexibility to interface with almost every piece of equipment or application on the work floor have brought Ovotrack to where they are today. We look forward to our future strategic cooperation and utilize the many synergies in this collaboration to the benefit of our customer, but the independent position in the market will not change; Ovotrack will keep working together with all manufacturers that supply equipment to its egg grading, egg breaking and hatchery customers”.

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Job Beekhuis
CEO Ovotrack

Michael Midskov

Michael Behrendsen

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